Pudgy penguins wants to use its NFT-inspired toys to bring intellectual property to the real world.

 As the NFT sector continues to waddle through a period of frosty consumer interest, some collections are diving deep, exploring new waters and expanding their horizon to the physical realm in hopes of reaching more people and growing their brand. Netz acknowledged that NFT revenue is not sustainable and that the toys are meant to make the company more sustainable. The 8,888-NFT collection has grown to include real-world products and experiences.

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 Netz noted that the 16 NFTs were picked based on how engaged the owner of the NFT is with the community. The initial launch will include about 100,000 toys, priced from $5 to $35, that will be sold online and through retailers internationally. Netz said that each toy comes with a birth certificate and a code that unlocks a trait box on its online platform, Pudgy World. Of course, this is not the first NFT-focused company to raise capital, but the funding indicates that off-blockchain efforts are a good way for popular digital collections to build on their brand and attract external capital.

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